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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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9 articles
MARKETING
Newsletter sign-up forms that people actually fill in
"Subscribe to our newsletter" rarely persuades anyone. What makes people hand over their email address, what UK rules require, and how to set up a sign-up form that respects visitors.
1 September 2025 · 3 min read
CONVERSION
Reviews on your website: how to show them so people believe them
Reviews persuade more than anything you say about yourself, but only if visitors trust them. How to choose, present and keep customer reviews on a small business website.
13 August 2025 · 3 min read
STRATEGY
Your home page is not the only front door
Many visitors never see your home page. They land on a service page, a blog post or your contact page straight from Google. How to make every important page work as a starting point.
14 July 2025 · 2 min read
DESIGN
Colours on your website: what they really do, and what they do not
Colour affects how a website feels and where people look, but there is no magic button colour that doubles sales. What colour can do for a small business website, and simple rules for using it well.
5 July 2025 · 2 min read
TECHNOLOGY
Does your website need a chatbot? An honest guide for small businesses
Chatbots promise round-the-clock help, but a badly set up one frustrates customers more than no chat at all. When a chatbot helps a small business, when it does not, and simpler alternatives that often work better.
2 July 2025 · 2 min read
USER EXPERIENCE
The hamburger menu: when it helps and when it hides what matters
The three-line menu icon keeps mobile screens tidy, but it also hides your pages from view. When a hamburger menu is the right choice, and how to make sure the most important action never disappears behind it.
30 June 2025 · 2 min read
CONVERSION
Is your contact form losing you enquiries?
A contact form is where a visitor becomes a customer, and it is often the weakest part of a website. Seven common problems and how to fix them.
20 June 2025 · 3 min read
MARKETING
Website text that turns visitors into customers
Good design gets attention; the words decide whether someone gets in touch. How to write website text for a small business that is clear, specific and easy to act on.
28 February 2025 · 3 min read
USER EXPERIENCE
Seven website mistakes that quietly cost you enquiries
Most websites do not lose customers through one big failure but through small frictions: a pop-up at the wrong moment, a phone number nobody can find, a button too small to tap. Seven common ones, and how to fix each.
15 February 2025 · 3 min read