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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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36 articles · page 1 of 3
BUSINESS
How much does a small business website cost in the UK in 2026?
Prices for a small business website range from a few pounds a month to many thousands. What you get at each level, the costs people forget, and how to compare quotes fairly.
20 October 2026 · 3 min read
MARKETING
SEO in 2026: what still matters for a small business website
Search keeps changing, with AI answers now appearing above the usual results. The basics that still decide whether a small business gets found, and what has genuinely changed.
20 January 2026 · 2 min read
BUSINESS
The hidden cost of template websites
A bought template gets you online quickly. The costs show up later: slow pages, a site that looks like your competitors, and features that never quite fit.
5 January 2026 · 3 min read
TECHNOLOGY
Why we build websites from scratch instead of starting with a template
Templates and website builders are fine for some businesses. Here is when building from scratch is worth it, what you actually gain, and what it costs, explained without the jargon.
12 December 2025 · 2 min read
USER EXPERIENCE
Endless scrolling or page numbers? Choosing the right one for your website
Infinite scroll suits social feeds, but on a business website it often makes things harder to find. When to use page numbers, when a "load more" button is better, and why we chose pages for our own blog.
6 November 2025 · 2 min read
USER EXPERIENCE
Your 404 page: turning a dead end into a way forward
Every website has broken links eventually. A good "page not found" page helps visitors carry on instead of leaving. What to put on it, and how to stop 404s happening in the first place.
22 October 2025 · 3 min read
STRATEGY
Redesign or improve? How to decide what your website needs
A full redesign feels like the answer when a website is not performing. Often it is not. How to tell when to start again and when steady improvements will do more.
13 September 2025 · 3 min read
MARKETING
Newsletter sign-up forms that people actually fill in
"Subscribe to our newsletter" rarely persuades anyone. What makes people hand over their email address, what UK rules require, and how to set up a sign-up form that respects visitors.
1 September 2025 · 3 min read
CONVERSION
Reviews on your website: how to show them so people believe them
Reviews persuade more than anything you say about yourself, but only if visitors trust them. How to choose, present and keep customer reviews on a small business website.
13 August 2025 · 3 min read
PERFORMANCE
WordPress plugins: when too many become a problem
Plugins make WordPress flexible, and they are also the most common reason WordPress sites get slow, break after updates or get hacked. How to tell when you have too many, and what to do about it.
2 August 2025 · 2 min read
DESIGN
Stock photos or your own? Why real images win trust
Generic stock photos make small businesses look like everyone else. Why real photos of your work and your team build more trust, and how to get good ones without a big budget.
26 July 2025 · 3 min read
STRATEGY
Your home page is not the only front door
Many visitors never see your home page. They land on a service page, a blog post or your contact page straight from Google. How to make every important page work as a starting point.
14 July 2025 · 2 min read