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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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8 articles
BUSINESS
The hidden cost of template websites
A bought template gets you online quickly. The costs show up later: slow pages, a site that looks like your competitors, and features that never quite fit.
5 January 2026 · 3 min read
USER EXPERIENCE
Endless scrolling or page numbers? Choosing the right one for your website
Infinite scroll suits social feeds, but on a business website it often makes things harder to find. When to use page numbers, when a "load more" button is better, and why we chose pages for our own blog.
6 November 2025 · 2 min read
STRATEGY
Redesign or improve? How to decide what your website needs
A full redesign feels like the answer when a website is not performing. Often it is not. How to tell when to start again and when steady improvements will do more.
13 September 2025 · 3 min read
DESIGN
Stock photos or your own? Why real images win trust
Generic stock photos make small businesses look like everyone else. Why real photos of your work and your team build more trust, and how to get good ones without a big budget.
26 July 2025 · 3 min read
DESIGN
Colours on your website: what they really do, and what they do not
Colour affects how a website feels and where people look, but there is no magic button colour that doubles sales. What colour can do for a small business website, and simple rules for using it well.
5 July 2025 · 2 min read
USER EXPERIENCE
The hamburger menu: when it helps and when it hides what matters
The three-line menu icon keeps mobile screens tidy, but it also hides your pages from view. When a hamburger menu is the right choice, and how to make sure the most important action never disappears behind it.
30 June 2025 · 2 min read
DESIGN
Fonts and text layout: the quiet signal of a professional website
Visitors judge a website before they read a word, and the look of the text plays a large part. Practical rules for readable, trustworthy typography, without a design degree.
10 May 2025 · 2 min read
DESIGN
Web design trends worth following, and the ones to skip
Most design trends come and go. The ones that last make websites faster, clearer and easier to use. What is worth adopting on a small business website, and what to ignore.
15 December 2024 · 2 min read