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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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5 articles
MARKETING
Newsletter sign-up forms that people actually fill in
"Subscribe to our newsletter" rarely persuades anyone. What makes people hand over their email address, what UK rules require, and how to set up a sign-up form that respects visitors.
1 September 2025 · 3 min read
CONVERSION
Is your contact form losing you enquiries?
A contact form is where a visitor becomes a customer, and it is often the weakest part of a website. Seven common problems and how to fix them.
20 June 2025 · 3 min read
USER EXPERIENCE
Making your website work for everyone
An accessible website is easier for every visitor to use, not just people with a disability. What accessibility means in practice, and the quick wins most small business sites miss.
10 March 2025 · 3 min read
USER EXPERIENCE
Seven website mistakes that quietly cost you enquiries
Most websites do not lose customers through one big failure but through small frictions: a pop-up at the wrong moment, a phone number nobody can find, a button too small to tap. Seven common ones, and how to fix each.
15 February 2025 · 3 min read
SECURITY
Website security for small businesses: what actually matters
Most attacks on small business websites are automated and opportunistic. The handful of measures that stop nearly all of them, explained without jargon.
27 December 2024 · 3 min read