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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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DESIGN
Stock photos or your own? Why real images win trust
Generic stock photos make small businesses look like everyone else. Why real photos of your work and your team build more trust, and how to get good ones without a big budget.
26 July 2025 · 3 min read
PERFORMANCE
How we made a roofing website six times lighter (and four times faster)
Most slow small business websites are slow for a handful of fixable reasons, usually images. A real example from a roofing firm near Norwich, and what you can learn from it.
10 February 2025 · 3 min read