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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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MARKETING
Newsletter sign-up forms that people actually fill in
"Subscribe to our newsletter" rarely persuades anyone. What makes people hand over their email address, what UK rules require, and how to set up a sign-up form that respects visitors.
1 September 2025 · 3 min read
USER EXPERIENCE
Cookie banners that respect your visitors, and the rules
Most cookie banners annoy visitors and many do not follow UK rules. What the rules actually require, what a fair banner looks like, and how to keep it out of the way.
23 June 2025 · 2 min read