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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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CONVERSION
Reviews on your website: how to show them so people believe them
Reviews persuade more than anything you say about yourself, but only if visitors trust them. How to choose, present and keep customer reviews on a small business website.
13 August 2025 · 3 min read
MARKETING
Local SEO for small businesses: how to get found in your area
When someone searches for a service near them, Google shows the businesses it trusts most. A practical guide to the things that matter for local search, and the ones that do not.
18 March 2025 · 3 min read