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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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4 articles
CONVERSION
Reviews on your website: how to show them so people believe them
Reviews persuade more than anything you say about yourself, but only if visitors trust them. How to choose, present and keep customer reviews on a small business website.
13 August 2025 · 3 min read
DESIGN
Stock photos or your own? Why real images win trust
Generic stock photos make small businesses look like everyone else. Why real photos of your work and your team build more trust, and how to get good ones without a big budget.
26 July 2025 · 3 min read
SECURITY
The padlock explained: what an SSL certificate does, and what it does not
The padlock in the browser is now on almost every website, which is exactly why it is so often misunderstood. What it protects, what it does not prove, and what to check on your own site.
4 July 2025 · 2 min read
DESIGN
Fonts and text layout: the quiet signal of a professional website
Visitors judge a website before they read a word, and the look of the text plays a large part. Practical rules for readable, trustworthy typography, without a design degree.
10 May 2025 · 2 min read