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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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USER EXPERIENCE
Endless scrolling or page numbers? Choosing the right one for your website
Infinite scroll suits social feeds, but on a business website it often makes things harder to find. When to use page numbers, when a "load more" button is better, and why we chose pages for our own blog.
6 November 2025 · 2 min read
USER EXPERIENCE
Your 404 page: turning a dead end into a way forward
Every website has broken links eventually. A good "page not found" page helps visitors carry on instead of leaving. What to put on it, and how to stop 404s happening in the first place.
22 October 2025 · 3 min read
STRATEGY
Your home page is not the only front door
Many visitors never see your home page. They land on a service page, a blog post or your contact page straight from Google. How to make every important page work as a starting point.
14 July 2025 · 2 min read
TECHNOLOGY
Does your website need a chatbot? An honest guide for small businesses
Chatbots promise round-the-clock help, but a badly set up one frustrates customers more than no chat at all. When a chatbot helps a small business, when it does not, and simpler alternatives that often work better.
2 July 2025 · 2 min read
USER EXPERIENCE
The hamburger menu: when it helps and when it hides what matters
The three-line menu icon keeps mobile screens tidy, but it also hides your pages from view. When a hamburger menu is the right choice, and how to make sure the most important action never disappears behind it.
30 June 2025 · 2 min read
USER EXPERIENCE
Cookie banners that respect your visitors, and the rules
Most cookie banners annoy visitors and many do not follow UK rules. What the rules actually require, what a fair banner looks like, and how to keep it out of the way.
23 June 2025 · 2 min read
CONVERSION
Is your contact form losing you enquiries?
A contact form is where a visitor becomes a customer, and it is often the weakest part of a website. Seven common problems and how to fix them.
20 June 2025 · 3 min read
USER EXPERIENCE
Making your website work for everyone
An accessible website is easier for every visitor to use, not just people with a disability. What accessibility means in practice, and the quick wins most small business sites miss.
10 March 2025 · 3 min read
USER EXPERIENCE
Seven website mistakes that quietly cost you enquiries
Most websites do not lose customers through one big failure but through small frictions: a pop-up at the wrong moment, a phone number nobody can find, a button too small to tap. Seven common ones, and how to fix each.
15 February 2025 · 3 min read
DESIGN
Web design trends worth following, and the ones to skip
Most design trends come and go. The ones that last make websites faster, clearer and easier to use. What is worth adopting on a small business website, and what to ignore.
15 December 2024 · 2 min read