Most restaurant websites fail because they try to show everything at once. Good structure is about clarity and speed.
Recommended page stack
- Homepage with one primary conversion goal.
- Menu page optimised for scanning and quick selection.
- Booking page with minimal friction.
- Location/contact page with immediate trust signals.
Conversion rule
Every page should answer one question: what is the next click you want the visitor to take? If the answer is unclear, conversions drop.