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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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8 articles
BUSINESS
The hidden cost of template websites
A bought template gets you online quickly. The costs show up later: slow pages, a site that looks like your competitors, and features that never quite fit.
5 January 2026 · 3 min read
TECHNOLOGY
Why we build websites from scratch instead of starting with a template
Templates and website builders are fine for some businesses. Here is when building from scratch is worth it, what you actually gain, and what it costs, explained without the jargon.
12 December 2025 · 2 min read
PERFORMANCE
WordPress plugins: when too many become a problem
Plugins make WordPress flexible, and they are also the most common reason WordPress sites get slow, break after updates or get hacked. How to tell when you have too many, and what to do about it.
2 August 2025 · 2 min read
TECHNOLOGY
Why we build with Next.js, and what it means for you
You do not need to know what Next.js is to benefit from it. What the technology behind our websites means for your speed, security, search visibility and costs.
23 April 2025 · 3 min read
PERFORMANCE
How we made a roofing website six times lighter (and four times faster)
Most slow small business websites are slow for a handful of fixable reasons, usually images. A real example from a roofing firm near Norwich, and what you can learn from it.
10 February 2025 · 3 min read
BUSINESS
DIY website or a professional one? What it really costs
Website builders look cheap and quick. Here is what a DIY site really costs a small business once you count your time, the monthly fees and the enquiries it never brings in.
29 January 2025 · 3 min read
TECHNOLOGY
Choosing the technology behind your website, without the jargon
Business owners do not need to know what React or Node.js are to make a good choice. The questions that actually matter when deciding what your website is built with, and what we use and why.
6 January 2025 · 2 min read
DESIGN
Web design trends worth following, and the ones to skip
Most design trends come and go. The ones that last make websites faster, clearer and easier to use. What is worth adopting on a small business website, and what to ignore.
15 December 2024 · 2 min read