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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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6 articles
MARKETING
SEO in 2026: what still matters for a small business website
Search keeps changing, with AI answers now appearing above the usual results. The basics that still decide whether a small business gets found, and what has genuinely changed.
20 January 2026 · 2 min read
STRATEGY
Your home page is not the only front door
Many visitors never see your home page. They land on a service page, a blog post or your contact page straight from Google. How to make every important page work as a starting point.
14 July 2025 · 2 min read
STRATEGY
Launch it: why a good website live beats a perfect one in progress
A website that is "nearly ready" for months earns nothing. How to decide what must be right on day one, what can wait, and how to keep improving after launch.
14 June 2025 · 2 min read
MARKETING
Website text that turns visitors into customers
Good design gets attention; the words decide whether someone gets in touch. How to write website text for a small business that is clear, specific and easy to act on.
28 February 2025 · 3 min read
TECHNOLOGY
Editing your own website: what a modern content setup looks like
Being able to change your own text, photos and opening hours without breaking anything is worth a lot. How modern websites separate content from design, and what that means for a small business owner.
3 February 2025 · 2 min read
TECHNOLOGY
AI and your website: what is useful for a small business today
AI is changing how people search and how websites are made. What is genuinely useful for a small business website right now, what to be careful with, and how to make sure AI search tools can find you.
15 October 2024 · 2 min read