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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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9 articles
MARKETING
SEO in 2026: what still matters for a small business website
Search keeps changing, with AI answers now appearing above the usual results. The basics that still decide whether a small business gets found, and what has genuinely changed.
20 January 2026 · 2 min read
USER EXPERIENCE
Endless scrolling or page numbers? Choosing the right one for your website
Infinite scroll suits social feeds, but on a business website it often makes things harder to find. When to use page numbers, when a "load more" button is better, and why we chose pages for our own blog.
6 November 2025 · 2 min read
USER EXPERIENCE
Your 404 page: turning a dead end into a way forward
Every website has broken links eventually. A good "page not found" page helps visitors carry on instead of leaving. What to put on it, and how to stop 404s happening in the first place.
22 October 2025 · 3 min read
STRATEGY
Redesign or improve? How to decide what your website needs
A full redesign feels like the answer when a website is not performing. Often it is not. How to tell when to start again and when steady improvements will do more.
13 September 2025 · 3 min read
TECHNOLOGY
Why we build with Next.js, and what it means for you
You do not need to know what Next.js is to benefit from it. What the technology behind our websites means for your speed, security, search visibility and costs.
23 April 2025 · 3 min read
MARKETING
Website text that turns visitors into customers
Good design gets attention; the words decide whether someone gets in touch. How to write website text for a small business that is clear, specific and easy to act on.
28 February 2025 · 3 min read
PERFORMANCE
How we made a roofing website six times lighter (and four times faster)
Most slow small business websites are slow for a handful of fixable reasons, usually images. A real example from a roofing firm near Norwich, and what you can learn from it.
10 February 2025 · 3 min read
BUSINESS
The website numbers that actually matter
Analytics tools show hundreds of figures. For a small business, a handful tell you whether your website is working. Which ones to watch, and which to ignore.
5 February 2025 · 3 min read
TECHNOLOGY
AI and your website: what is useful for a small business today
AI is changing how people search and how websites are made. What is genuinely useful for a small business website right now, what to be careful with, and how to make sure AI search tools can find you.
15 October 2024 · 2 min read