Case study · Accountancy firm
An accountancy website that starts the conversation
Knight Accountancy works with sole traders, limited companies and start-ups. We built a bespoke website with a finance health check that gives visitors a reason to get in touch, and a clear path to a free consultation.
- Client:
- Knight Accountancy
- Location:
- Norfolk, UK
- Live site:
- knightaccountancyltd.co.uk
Built for the business
- Finance Health Check
- Consultation booking
- Lead notifications
Finance Health Check scores arrive with each visitor’s contact details.
The challenge
Most accountancy websites say the same things. Knight Accountancy needed to stand out, and to give business owners an easy, low-pressure first step instead of a blank contact form.
Each enquiry should arrive with enough context for a useful first call.
What we built, and why
- Finance Health Check. A five-question assessment of how organised a business’s finances are. Visitors leave their details to see their score, and the firm receives each result as a lead, so it knows what the prospect needs before the first call.
- The firm’s own booking tool, built in. Knight Accountancy already used Calendly, so we built it into the contact page: prospects pick a time for a free consultation without leaving the site.
- Clear services for each kind of client. Separate, plain-English pages for sole traders, limited companies and start-ups.
- Client portal page. One place that links existing clients to the tools they already use.
- Protected and search-ready. Spam protection on the health check, plus page titles, descriptions and a sitemap for search engines.
“Wisecoda provided me with an excellent bespoke website. Michal is very easy to work with and has delivered well above my expectations. The whole process was smooth and simple — highly recommended for web design.”
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