Case study · Roofing contractor
A roofing website that brings in quote requests
M Ryder Building & Roofing Specialists is a family-run roofing firm in Long Stratton, near Norwich, working across Norfolk and Suffolk. We built a website that presents their services and finished jobs and makes it easy to ask for a quote.
- Client:
- M Ryder Roofing
- Location:
- Norfolk, UK
- Live site:
- mryderroofing.co.uk
Built for the business
- Quote request form
- Urgent repair alerts
- Project gallery
Emergency repair requests are flagged, so urgent jobs stand out from routine enquiries.

The challenge
Homeowners choosing a roofer want to see real work before they get in touch, and the firm needed its services explained clearly, from new roofs to repairs and guttering.
Some enquiries are urgent, such as a leaking roof, and those need to stand out from routine quote requests.
What we built, and why
- Quote request form. Visitors choose the service they need and describe the job; requests for emergency repairs arrive marked as urgent.
- Gallery of finished jobs. Photos of completed roofs grouped by project and location, so visitors can see the quality of the work.
- Clear service pages. New roofs and re-roofs, repairs and leadwork, fascias, soffits and guttering, plus the sister company that supplies building materials.
- Call or ask for a quote from any page. The phone number and a "Get Quote" button are always in the header.
- Protected and search-ready. Spam protection on the form, plus page titles, descriptions, local business details and a sitemap for search engines.


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