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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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64 articles · page 5 of 6
TECHNOLOGY
Why we build with Next.js, and what it means for you
You do not need to know what Next.js is to benefit from it. What the technology behind our websites means for your speed, security, search visibility and costs.
23 April 2025 · 3 min read
TECHNOLOGY
WordPress, Webflow or a custom website: which suits a small business?
WordPress, Webflow or a custom website compared honestly: what each costs in money and time, where it shines and where it holds you back.
2 April 2025 · 3 min read
SECURITY
What website maintenance actually involves
A website is not finished at launch. What regular maintenance covers, why it matters for security and enquiries, and what tends to happen when nobody does it.
23 March 2025 · 3 min read
MARKETING
Local SEO for small businesses: how to get found in your area
Google shows nearby searchers the businesses it trusts most. A practical guide to what matters for local SEO, and what does not.
18 March 2025 · 3 min read
USER EXPERIENCE
Making your website work for everyone
An accessible website is easier for every visitor. What accessibility means in practice, and the quick wins most small business sites miss.
10 March 2025 · 3 min read
MARKETING
Website text that turns visitors into customers
Design gets attention; words decide whether someone gets in touch. How to write clear, specific website text that is easy to act on.
28 February 2025 · 3 min read
USER EXPERIENCE
Seven website mistakes that quietly cost you enquiries
Small frictions lose more customers than big failures: a badly timed pop-up, a hidden phone number, a tiny button. Seven common ones and fixes.
15 February 2025 · 3 min read
PERFORMANCE
How we made a roofing website six times lighter (and four times faster)
Most slow small business websites are slow because of images. A real example from a roofing firm near Norwich, and what you can learn from it.
10 February 2025 · 3 min read
BUSINESS
The website numbers that actually matter
Analytics tools show hundreds of figures. For a small business, a handful tell you whether your website is working. Which ones to watch, and which to ignore.
5 February 2025 · 3 min read
TECHNOLOGY
Editing your own website: what a modern content setup looks like
Changing your own text, photos and opening hours safely is worth a lot. How modern websites separate content from design, and why it matters.
3 February 2025 · 2 min read
BUSINESS
DIY website or a professional one? What it really costs
What a DIY website really costs a small business once you count your time, the monthly fees and the enquiries it never brings in.
29 January 2025 · 3 min read
TECHNOLOGY
Choosing the technology behind your website, without the jargon
You do not need to know what React is to choose well. The questions that matter when deciding what your website is built with, and what we use.
6 January 2025 · 2 min read