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Notes on websites that work.
Practical advice on websites for small businesses: getting found, getting enquiries and keeping a site in good shape.
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36 articles · page 3 of 3
USER EXPERIENCE
Making your website work for everyone
An accessible website is easier for every visitor to use, not just people with a disability. What accessibility means in practice, and the quick wins most small business sites miss.
10 March 2025 · 3 min read
MARKETING
Website text that turns visitors into customers
Good design gets attention; the words decide whether someone gets in touch. How to write website text for a small business that is clear, specific and easy to act on.
28 February 2025 · 3 min read
USER EXPERIENCE
Seven website mistakes that quietly cost you enquiries
Most websites do not lose customers through one big failure but through small frictions: a pop-up at the wrong moment, a phone number nobody can find, a button too small to tap. Seven common ones, and how to fix each.
15 February 2025 · 3 min read
PERFORMANCE
How we made a roofing website six times lighter (and four times faster)
Most slow small business websites are slow for a handful of fixable reasons, usually images. A real example from a roofing firm near Norwich, and what you can learn from it.
10 February 2025 · 3 min read
BUSINESS
The website numbers that actually matter
Analytics tools show hundreds of figures. For a small business, a handful tell you whether your website is working. Which ones to watch, and which to ignore.
5 February 2025 · 3 min read
TECHNOLOGY
Editing your own website: what a modern content setup looks like
Being able to change your own text, photos and opening hours without breaking anything is worth a lot. How modern websites separate content from design, and what that means for a small business owner.
3 February 2025 · 2 min read
BUSINESS
DIY website or a professional one? What it really costs
Website builders look cheap and quick. Here is what a DIY site really costs a small business once you count your time, the monthly fees and the enquiries it never brings in.
29 January 2025 · 3 min read
TECHNOLOGY
Choosing the technology behind your website, without the jargon
Business owners do not need to know what React or Node.js are to make a good choice. The questions that actually matter when deciding what your website is built with, and what we use and why.
6 January 2025 · 2 min read
SECURITY
Website security for small businesses: what actually matters
Most attacks on small business websites are automated and opportunistic. The handful of measures that stop nearly all of them, explained without jargon.
27 December 2024 · 3 min read
DESIGN
Web design trends worth following, and the ones to skip
Most design trends come and go. The ones that last make websites faster, clearer and easier to use. What is worth adopting on a small business website, and what to ignore.
15 December 2024 · 2 min read
MARKETING
Getting found online: a step-by-step plan for small businesses
Being online is not the same as being found. A practical order of work for a small business, from your Google Business Profile to your website and reviews, with what to do first.
20 November 2024 · 2 min read
TECHNOLOGY
AI and your website: what is useful for a small business today
AI is changing how people search and how websites are made. What is genuinely useful for a small business website right now, what to be careful with, and how to make sure AI search tools can find you.
15 October 2024 · 2 min read